Creating a flood of traffic online requires the right set of marketing strategies. One of the best ways to gain new traffic is through search engine optimization or SEO. This is one of the most popular ways to create a flood of targeted traffic from search engines, such as Google, Yahoo and Bing. If you’re considering launching an SEO campaign, you need to understand the components.
Five Key Components of SEO
1. SEO-Friendly Web Design
Hiring a web designer capable of making your site look great is only half of the job. It’s important to hire someone with the ability to not only create an aesthetically pleasing site, but also do so with an SEO-friendly design. This includes everything from proper keyword phrase usage to how easy your site is to navigate for both the search engines and the visitors.
Your site cannot just contain basic content without any regard to SEO. Within the actual written content of your website, the use of keyword phrases, header tags and many other elements must be found. Of course, you must be careful not to overdo it or your efforts will have a negative effect on the overall SEO of your website.
Most companies use professional marketing services to get their links because this is the most difficult part. It used to be, you could just fire out a ton of links and very little attention was paid to the quality. However, with the many updates made to Google and other search engines, there needs to be a balance of specific types of links and they need to be built naturally.
The reputation of your site is one thing and the reputation of the sites linking to you is another. Your site can maintain a good reputation by keeping the end user/visitor in mind with everything you do. The sites linking to you must be good sites and not those considered “bad neighborhood” sites. Think of it as a teenager hanging out with the bad kids. If they do it for too long, they will most likely become one of them. If too many “bad neighborhood” sites link to yours, chances are your site will become one of them.
5. Natural is Always Better
If you think you can “trick” the search engines and maintain a steady flow of traffic, you’re wrong. Trying to “game Google” might work for a short while, but as soon as they catch on, you’ll struggle to get listed anywhere in the top 100 results for your keywords. Make sure your SEO efforts are always user focused first and make sure all link building is done in a natural way.
With these five keys to SEO, you can create a successful SEO campaign. However, if you don’t have time to monitor the components of your campaign, you’re probably better off hiring an expert capable of putting in the necessary time to ensure your SEO creates the flood of traffic you need.